About the e-Readiness report

The information below will help you to understand the e-Readiness report, including explanations of key terms and metrics.

e-Readiness Index & Breakdown

The e-Readiness Index has been developed to create a consistent point of comparison for the stage of e-Commerce development across a range of countries and regions. It is made up of 20 metrics, related to five key elements and is measured on a scale of 1 to 100.

Consumer Profiles

To effectively assess how people are using the Internet, we have created 4 personality-driven consumer profiles from detailed research and surveys.

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