Argentina

Argentina is Latin America’s third-largest online market in dollar terms. However, devaluation and inflation from 2013 to 2015 has led to relatively low e-Commerce growth in U.S. dollars.

e-Readiness Index

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e-Commerce Spend

In 2015, the total e-Commerce spend in Argentina reached US $6 billion, and is predicted to grow 13.7% annually through to 2020, reaching $11.5 billion.

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e-Readiness Index Breakdown

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Consumer Profiles

77.1% of Argentinians fall into two opposing profiles, the Pro Surfer (shop online at least once amonth) and the Traditionalist (never shop online).

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We have created overview infographics for each country included within the study. To download the Argentina infographic, simply click the button below.

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Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.