Mexican issuers have an untapped opportunity to offer card products and run marketing campaigns that better meet customer needs when they travel or shop abroad.
- Mexican travelers took an average of three leisure trips in the past two years and spend 30 percent more than average when traveling
- They still use cash and checks for at least 30 percent of trip bookings and 39 percent of destination purchases1.
Nearly 80 percent of travel spending is on cross-border travel to the U.S. Visa Performance Solutions can help you understand cross-border behaviors and create a sound strategy that stimulates cross-border spending. Our recently launched Cross-Border Decision Engine will allow you to:
- Identify key cross-border opportunities based on portfolio and market spending patterns
- Improve cross-border marketing campaigns by targeting different profiles of cardholders with customized strategies
- Monitor cross-border trends and anticipate changes in cardholder behavior
- Increase portfolio profitability, since cross-border transactions are typically more profitable for issuers than domestic ones
Payment Types Used to Book Trips1
Payment Types Used at Destinations1
1Millward Brown Visa Global Travel Intentions Study, Tourism flows outbound in Mexico, Euromonitor 2015.
2Based on VPS analysis of VisaNet transactional data from Jan-Dec 2015. This data is reported quarterly by Visa’s clients on their operating certificates and is subject to verification by Visa. On occasion, members may update previously submitted information.
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