As we pointed out in Marketing to millennials in the U.S., this customer segment makes up a quarter of the world’s population, and they will dominate the global workforce by 2025. In Latin American countries (LAC), one in three consumers is a millennial1.
Latin American millennials have yet to reach their peak spending years, so there is a huge opportunity for financial institutions to offer credit and debit products to this growing segment.
Visa Performance Solutions can help issuers develop successful engagement and retention plans to create strong, lifelong banking relationships with millennials.
1 The Deloitte Millennial Survey, 2014.
2 Source: U.S. Census Bureau International Database, 2014.
3 Euromonitor International, Assessing the Payment Landscape in Latin America, 2012.
4 World Bank, 2011; Demirguc-Kunt and Klapper, 2012.
5 Euromonitor International, Assessing the Payment Landscape in Latin America, 2012.
6 Telefonica Global Millennial Survey, 2013.
7 Visa Performance Solutions LAC, 2014 – study based on a sample of VisaNet transaction data warehouse for the Brazilian market.
8 Forrester Latin America Online Retail Forecast, 2013 To 2018.
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