Traveling abroad has become a more democratic and less restricted to non-affluent travelers
By Lorna Atiles, VP & Head of Cross Border, Visa Latin America and the Caribbean
By Lorna Atiles, VP & Head of Cross Border, Visa Latin America and the Caribbean
When it comes to travel, the cultural and behavioral nuances among travelers of 12 key Latin American and the Caribbean countries should not overlook at one important commonality: Travel is not just a lifestyle and an indicator of social status, but a well-deserved reward. It’s about creating new experiences, memorable enough to get through until the next trip.
Latin American and the Caribbean consumers travel on average 1.9X per year. Most trips are usually to a nearby country (inter-region), which does not require elaborate planning. These trips are usually designed to relax and enjoy.
Main motivations behind traveling:
Top 5 touchpoints where consumers look for travel ideas:
Credit cards are still the preferred payment method for travelers
Things to consider to issuers:
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