Visa data indicates spending growth in Latin America and the Caribbean during Black Friday and Cyber Monday 2025

MIAMI, December 10, 2025 – The 2025 shopping season started strong with Black Friday and Cyber Monday showing continued growth in Latin America and the Caribbean. Insights from Visa Consulting and Analytics (VCA) revealed an increase in consumer spending, compared to the same dates in 2024. Additionally, the analysis showed a lengthening of the shopping period, as many consumers started their purchasing in the days leading up to Black Friday and Cyber Monday, aligning with early promotional campaigns from retailers. This activity was driven by a broader adoption of digital payment technologies, and consumers’ desire to capture the best offers spread across several days rather than concentrating spending on a single event.

"The results from this year's Black Friday and Cyber Monday show an evolution from a single day into a full shopping season," said Javier Vazquez, Head of Visa Consulting & Analytics for Visa Latin America and the Caribbean. "Consumers are becoming more strategic, taking advantage of early deals and spreading their spending over several days. This behavior, combined with their growing confidence in digital payments, is a strong indicator of the retail sector's health and adaptability across the region."
 

Overall spending growth 

• Consumer spending with Visa credentials during Black Friday 2025 and Cyber Monday 2025 grew by almost 15% compared to the same dates in 2024.
• The highest year-over-year spending increases for both dates were observed in Colombia, followed by Peru and Brazil.

Contactless payments continue to climb

• Contactless transactions made with Visa credentials increased 10% year-over-year during Black Friday day, signaling a continued preference for fast, convenient, and secure digital shopping experiences.

Leading retail categories

• Top spending categories during Black Friday and Cyber Monday 2025 included general merchandise, clothing, and department stores.

Consumers capitalize on early deals

• While in Latin America and the Caribbean Black Friday (November 28) and Cyber Monday (December 1) remained the days with the highest overall spending, the shopping surge extended beyond these two days. VCA analysis shows that consumers took advantage of early promotions, with significant spending observed throughout the preceding week. Specifically, November 21 and November 27 also emerged as major shopping days, confirming that holiday shopping has evolved into a multi-day retail event.

Visa’s AI-powered security systems identified and helped mitigate fraud before it happened

Visa has invested over $13 billion dollars over the last five years in cutting-edge technology and infrastructure to combat fraud. This holiday season, as shoppers flocked to both physical and digital stores, fraudsters were also highly active. However, Visa's advanced AI and machine learning capabilities worked around the clock to counter their efforts.

• The company’s AI powered security systems identified and blocked 185% more suspected fraudulent activity in the region on Black Friday and Cyber Monday 2025 compared to Black Friday and Cyber Monday 2024.¹

“As we learned from our most recent Biannual Threats Report, fraud has evolved from opportunistic crime into systematic, industrial-scale operations,” said Oscar Marquez, Regional Risk Officer for Visa Latin America and the Caribbean. “Fraudsters are evolving with new technology, but so are our defenses. As we saw at the beginning of this holiday season, we’re stopping more threats before they ever reach consumers. Our commitment remains unchanged: to make every transaction safer, smarter, and more secure for consumers, merchants and financial institutions.” 

VCA’s consulting team analyzed data related to consumer transactions that took place through VisaNet on Black Friday (November 28) in 2025 vs. Black Friday (November 29) in 2024 and on Cyber Monday (December 1) in 2025 vs Cyber Monday (December 2) in 2024, excluding Visa Direct-related transactions and spend. The team also analyzed consumer transactions the days leading up to Black Friday 2025 (November 15-27, 2025) vs the days preceding Black Friday 2024 (November 16-28, 2024). The countries analyzed included Argentina, Bahamas, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Trinidad and Tobago, and Uruguay.

For more information about Visa’s recent Biannual Threats Report, click here.

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About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. 

¹Visa Authorization Data, LAC, 11/28/2025 and 12/1/2025 compared to 11/29/2024 and 12/02/2024